technology
From Campaigns to Conscious Creators: How Dentsu’s New Agentic AI Is Reshaping the Ad Landscape
From Campaigns to Conscious Creators: How Dentsu’s New Agentic AI Is Reshaping the Ad Landscape Dentsu’s Agentic AI moves beyond simple automation to make independent, creative decisions, fundamentally changing how campaigns are conceived, produced, and optimized. By integrating generative models that can draft concepts, test variations, and adapt